How to Win in the Age of AI Search

Search is shifting. We’re moving from keywords to prompts. From traffic to citations. From clicks to answers. Generative tools like ChatGPT, Perplexity, Gemini, and Claude are changing how people discover and decide. And Bing—yes, Bing—is suddenly relevant again.

There Might Be an Avatar in Your Next Earnings Call

How AI-generated executives are reshaping leadership comms.

Your Ad Budget Mistake That’s Costing You Growth

Cutting your ad budget to save money is like skipping sleep to save time. You may think you’re in control but you end up exhausted and underperforming. Instead of gutting spend, optimize where it matters, test small ideas fast, and lean into moments of low competition.

When Execution Gets Automated, Strategy Becomes the Edge

Plug-and-play ads are here. But strategy will still win.

Meta’s AI Just Fired Your Media Buyer

By the end of 2025, Meta plans to fully automate the ad creation process. Brands will soon be able to hand Meta a product image and a budget—and AI will generate the entire campaign.

Why Fractional is the New Full-Time

How smart companies buy outcomes, not overhead.

Algorithms Are Becoming Personal Curators. Here’s Why That Matters for Marketers.

People will soon treat platform algorithms as helpful curators, not privacy invaders. As feeds learn exactly what each person cares about, they will replace the old “follow to see” model of content.

The "Be Everywhere" Trap

Trying to show up everywhere kills your marketing.

The Simplest & Most Effective Framework To Bring Clarity To Your Marketing Strategy

The Privacy Era Is Here

What marketers need to know about earning attention and owning relationships.

The Future-Proof Marketer: Skills AI Won’t Replace

AI’s changing the game...but it’s not playing your position. The edge belongs to marketers who double down on what makes us irreplaceable: strategic judgment, emotional depth, and creative insight. Here’s what still matters and what to sharpen.

Why Authentic Social Trumps Big Budgets in 2025

The rise of organic social.