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- Algorithms Are Becoming Personal Curators. Here’s Why That Matters for Marketers.
Algorithms Are Becoming Personal Curators. Here’s Why That Matters for Marketers.
People will soon treat platform algorithms as helpful curators, not privacy invaders. As feeds learn exactly what each person cares about, they will replace the old “follow to see” model of content.
Prediction:
People will soon treat platform algorithms as helpful curators, not privacy threats. As feeds learn exactly what each person cares about, they will replace the old “follow to see” model of content.
What users gain | Why marketers should care |
|---|---|
Smarter recommendations show solutions the moment a need appears. | Your post can reach buyers who have never heard of you, if it matches their interest. |
Time-saving discovery cuts endless scrolling. | Concise, high-value messages get preference in the feed. |
Tailored experiences feel made for the viewer. | Specific topics win. Generic “one size fits all” posts sink. |
Higher engagement comes from content that feels relevant. | Better engagement drives free reach, lowering cost per lead. |
Less noise keeps attention on quality ideas. | Weak creative is filtered out. Only strong hooks survive. |
Seamless integration follows users across apps and devices. | A single winning idea can travel everywhere without extra spend. |
Gary V’s take: In a recent LinkedIn clip he calls this shift “the transformation of social media into interest media,” arguing that the algorithm’s merit-based feed now decides who wins attention—link to the clip here.
What this shift means for lead-gen teams
Intent beats audience size
The algorithm shows content based on interests, not follower lists. A well-timed tip can out-rank a competitor with ten times your audience.
Creative is the main cost lever
Short, sharp videos or carousels that grab attention in two seconds get extra reach. More reach at the same budget reduces your cost per lead.
Volume multiplies odds
Each new post is a ticket in the relevance lottery. Daily publishing gives the algorithm more chances to match you with the right people.
Simple metrics tell the story
Track three numbers:
Cost per lead
Share of leads that become sales calls
Days from first touch to deal
When those improve, your content is hitting the right interests.
A practical playbook
List five questions your best buyers ask before they talk to sales. Turn each answer into a bite-sized post.
Post at least once a day on short-form video or carousel formats. Review watch time after 48 hours, keep winners, cut the rest.
Open with a clear hook. Start with the pain or goal your buyer cares about, not your brand story.
Route clicks to a friction-free form. Fewer fields keep cost per lead down.
Meet weekly to compare lead quality with top-performing posts. Double down on topics that drive booked calls.
So What?
Feeds are now interest engines. The brand that answers a buyer’s question at the exact moment it forms wins the click and the lead. Invest in focused, high-volume content and watch your lead costs drop while your pipeline grows.