There Might Be an Avatar in Your Next Earnings Call

Two things happened recently that stopped me in my tracks:

• Klarna used an AI-generated version of their CMO to deliver internal video updates (keep reading for the video).

• Zoom’s CEO, Eric Yuan, said he wants to send a digital avatar to future earnings calls.

Let that sink in for a moment.

The face of leadership, in public, investor-facing environments, is going virtual.

But this isn’t a gimmick.

I believe we’ll be seeing more companies try out AI avatars in 2025.

Please note, these aren’t replacing executive leadership. I don’t believe that for a second.

But they are changing how it shows up.

These avatars can be faster, more polished, less reliant on time and presence.

The question now becomes:

How will your team lead when the interface changes?

The Breakdown: What AI Avatars Mean for Modern Marketing Leaders

This shift marks a new era of leadership delivery.

It’s about control, scale, and consistency.

Here’s what I’m seeing:

1. Communication is becoming programmable

AI avatars let leadership deliver messages on demand without bottlenecks, scheduling, or reshoots.

This is less about replacing executives and more about streamlining their processes.

Investor communication
Internal updates.
Product walk-throughs.

All scripted, scaled, and delivered in minutes.

2. Authenticity is being redefined

Ironically, the rise of avatars is pushing real leaders to get more human.

If your face can be simulated, your thinking needs to be unmistakable.

What you say, how you lead, and how clearly you articulate vision is where trust is earned now.

3. Brand and voice need a system

When avatars can speak in your place, your brand guidelines can’t stop at color palettes.

You need:

• Codified voice and tone

• Strategic messaging frameworks

• A process for aligning AI output with executive intent

The Toolbox: HeyGen: AI Avatars for Business Video

If you're exploring AI avatars, HeyGen is one of the most advanced tools out right now.

It lets you:

• Generate video avatars from a photo + script

• Translate across languages while keeping lip sync aligned

• Create polished, on-brand video content in minutes

Teams are already using it for:

• Internal training videos

• Sales intros and onboarding

• Executive updates with faster turnaround

Klarna’s AI CMO Video

“The CMO's AI-generated avatar delivered internal updates — freeing up exec time while maintaining presence and clarity.”

This is the new frontier in executive visibility.

Wrap Up

We’re entering a world where leadership is no longer limited by time zones, calendars, or bandwidth.

AI avatars will force leaders, and marketers, to get clearer, sharper, and more intentional about what’s being said and how it’s delivered.

Until next time,
Mac

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